Metafields let you attach extra, structured data to Shopify objects: products, variants, collections, customers and pages. They're the key to showing rich, custom content without hacks.
What you can store
Think size charts, ingredient lists, care instructions, technical specifications, downloadable files or "as seen in" logos. Rather than cramming everything into the description, metafields keep each piece of data tidy, structured and reusable across your theme.
Metafields, metaobjects and Online Store 2.0
- Metafields add custom data to existing objects.
- Metaobjects let you define entirely new content types.
- Online Store 2.0 lets you display them anywhere in the theme.
Together they turn Shopify into a flexible content system, so you can build detailed, distinctive product pages that stores on plain templates can't match.
Why it matters for SEO and UX
Rich, structured product information helps customers decide and can support structured data for search. It also keeps the store maintainable as your catalogue grows.
How Codehouse helps
We set up metafields and metaobjects so your store can present detailed product information beautifully — and rank better for it.
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