Theme licensing confuses many merchants, so here's the short, practical version. When you buy a premium theme, the license generally covers use on a single store.
The key rules
- One purchase normally equals one store. Using the same paid theme on several unrelated stores needs a license for each.
- Free themes and Shopify's Dawn reference theme are more permissive.
- Always read the specific theme's license terms before reusing it.
Development stores
You can try a premium theme on a Partner development store before launch, but once the store goes live you need a valid license for it. That keeps you compliant and avoids surprises at launch time.
The custom alternative
A fully custom theme built for you sidesteps licensing limits altogether: you own the code and can use it as you wish. We build custom themes, and we also work properly within premium theme licenses when that's the better fit.
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